This week, we'll cover what a brand is, what makes them successful and break down the end-to-end branding process. For our project, we'll choose a social good cause to create a brand for.
Now that we've covered the brand elements that go into a visual identity, for this week's homework you'll design three social media posts for Presta, a city bike sharing company.
We'll provide the brand elements to work with, as well as an Instagram mockup to place your designs in.
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